Big Yellow Group PLC
Annual Report and Accounts 2017

  • By creating a powerful nationwide brand, Big Yellow is front of mind for more customers in our market than our competitors, with significant potential to increase this brand awareness.

    Our Competitive Advantage

    Our Competitive Advantage The things that set us apart

    • UK industry’s most recognised brand
    • Prominent stores on arterial or main roads, with extensive frontage and high visibility
    • Largest share of web traffic from mobile and desktop platforms
    • Strong customer satisfaction and NPS scores reflecting excellent customer service
    • Largest UK self storage footprint by Maximum Lettable Area (“MLA”) capacity (Big Yellow and Armadillo combined)
    • Primarily freehold estate concentrated in London and South East and other large metropolitan cities
    • Larger average store capacity – economies of scale, higher operating margins
    • Secure financing structure with strong balance sheet

    We put the customer at the heart of our business

Back to Top