THE NOUGHTIES
56
Within 12 months the company
had recruited more people with
requisite new skills than it had
lost. To signify the move away
from the general plant hire
activity that had historically
defined Vibroplant, the company
re-launched itself under the
changed name of
Vp plc
with a
refreshed logo. The changes
highlighted the company’s new
identity and direction while still
respecting its history. The new
look Vp comprised the following
five specialist divisional units.
Materials handling specialists
UK Forks
, representing the
surviving element of the historic general plant hire product range,
prospered through its house building focus. Today it is the market
leading provider of rough terrain fork lift trucks to developers
and construction companies throughout the UK. Firmly founded on
the ServiceMaster disciplines of the late '90s, UK Forks prides itself
on a consistent quality of service and products to its wide-ranging
customer base.
Hire Station
, specialising in tool hire for industry, construction
and DIY, was formed through the merger of five regional tool
businesses. Its offering was boosted in 2000 through the
acquisition of Handi Hire with its established 24-branch network
in the East Midlands. Trading divisions of Hire Station are ESS
Safeforce, the UK’s leading rental specialists of safety, survey,
inspections and communications equipment in confined spaces
and hazardous environments, and MEP, a leading provider of
press fitting and low level access solutions. Using the platform
originally developed as part of ServiceMaster, today Hire Station’s
Manchester call centre impressively processes almost 60% of the
revenue generated in tool hire.
(above)
Vibroplant relaunched
as Vp plc with a
refreshed logo
(right)
Materials handling
specialists, UK Forks
