- Unique product offering of one P&L and operating model per market:
- With integrated insight tools and planning processes
- Wholly differentiated from peer group
- Integrated and specialist approach, based on independent advice
- World class global network offers scale, reach and range of capabilities
- Increase our exposure to faster growing regions
- Grow our digital profile and capability
- Broaden our service offering across all our clients
- Grow our international client and new business profile
- Strengthen our leading position in the top 20 markets, in particular China and the US