Big Yellow Group PLC
Annual Report and Accounts 2018

  • Our powerful nationwide brand means we’re at the front of many more consumers’ minds than our competitors.

    Our Competitive
    Advantage

    A Year of Further Achievement

    The things that set us apart

    • UK self storage industry’s most recognisable brand
    • Our prominent stores along main roads, with high visibility and bright yellow frontages, mean we can’t be missed
    • Largest share of web traffic to UK self storage operator websites
    • Strong customer satisfaction and NPS scores reflecting excellent customer service
    • Primarily freehold sites, concentrated in London, the South East and other large metropolitan cities
    • Largest Maximum Lettable Area (“MLA”) capacity of any UK self storage company (Big Yellow and Armadillo combined)
    • Larger average store capacity – economies of scale and high operating margins
    • Secure financing structure with strong balance sheet

    A strong brand and putting the customer at the heart of our business helps us stand out ahead of the market

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