Big Yellow Group PLC
Annual Report and Accounts 2016

  • By creating one powerful brand nationwide, Big Yellow is front of mind for more customers in our market than our competitors, with significant potential to increase this brand awareness.

    Our Brand The UK’s favourite self storage company

    • The Big Yellow brand has unprompted awareness more than five times higher than its nearest competitor in London and six times higher across the rest of the UK
    • Largest online market share of web visits at 34% to 40% against 36 largest UK operators, across the year ended 31 March 2016. (Source: Connexity Hitwise)
    • Nurturing growth from strong digital channels including a new improved mobile site which accounted for 35% of total web visits in March 2016
    • Other marketing activities include consumer PR, social media, sponsorship of community projects and charitable activities
    • £4 million marketing investment for the year

    The market leading brand, with the largest online market share

    All of our people share a passion for delivering the service our customers deserve, helping them get through stressful life changes such as moving home.
    That is our Brand

    Our Brand

Back to Top