Operating from one centralised base, with a call centre and
unique IT platform operated by highly trained staff, ServiceMaster’s
streamlined approach represented the biggest shake-up in
the way plant hirers had operated for the last 50 years. It was
an innovative departure from standard industry practice, and
a prime example of the company’s enthusiasm for embracing
new methods for better outcomes. As well as making financial
savings, it resulted in increased efficiency and a guaranteed
superior service. The principles of Servicemaster remain in
extensive use today in many different parts of the business.
Fourthly, Vibroplant restructured itself and split into
separately managed business units. This empowered senior
management to think more strategically, thus giving individual
businesses freedom to exploit their full potential. The
reorganisation led to two gaps in the market being spotted
which were filled through the subsequent launch of Power
Rental Services and Safety Services. The former specialised in
portable power generators, and the latter in confined space
entry equipment. There were also further acquisitions.
47
(left)
Servicemaster
launch material
CHAPTER FIVE
