Corporate responsibility report.

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4. Progress & performance.

As part of the Future Proof strategy, we set ourselves some ambitious targets, both for the short term and the long term. Here we report on our progress.

Short term targets

  2011 Targets     Progress   2012 Targets
Environment. We will confirm a new strategy, targets and base-line year for carbon reduction, including an expansion of our material impacts.   Completed. We completed a strategic review of our environmental strategy. We expanded our material impacts.   We will rally the Green Bean network around 2 global environmental awareness campaigns: Earth Hour/Earth Day and Clean It Up!
We will expand the Green Bean network and ISO14001 environmental accreditation across our businesses.   Completed. We expanded the Green Bean network internally to full complement. We launched the Aegis Media Green Standard in 4 markets.   We will complete a pilot project around our global environmental initiative.
We will work with facilities and management to increase the number of offices having the Aegis Media Green Standard to 10 material markets in 2012.
  2011 Targets     Progress   2012 Targets
Community. We will roll out the GlobalGivingTIME initiative globally.   On track. We are on track with rolling out the GlobalGivingTIME initiative but have not yet reached global coverage.   Upon reaching global coverage with GlobalGivingTIME, we will launch this global initiative with one of our external stakeholders.
We will work with the material markets to launch local partnerships to build on our global initiative.
We will expand the Aegis Media CARES network across our businesses.   Completed. We expanded the Aegis Media CARES network to a full complement for every office.   We will rally the Aegis Media CARES network around 2 global community campaigns: Volunteer Challenge and the Olympic Challenge.
  2011 Targets     Progress   2012 Targets
Market place. We will provide standard structures, useful tools and training for our people to integrate sustainability considerations in product and service delivery.   Completed. We developed the first iteration of the Green Thread as part of our proprietary client delivery tools. We raised awareness on the role of sustainability in marketing.   We will work with the product team to train media planners and buyers in the Green Thread in 2 material markets.
  2011 Targets     Progress   2012 Targets
Work place. We will exploit further opportunities where corporate responsibility can make a vital contribution to the success of our people agenda.   On track. We improved the integration of sustainability in employee recruitment, induction and training but have not yet reached full coverage on learning & development integration.   We will ensure that 65% of our employees know what they can contribute to the Future Proof strategy in their functions.
  2011 Targets     Progress   2012 Targets
Governance. We will continue to improve the accuracy, robustness and appropriateness of our corporate responsibility governance and reporting structures.   Completed. We increased data quality and reliability through the engagement of internal and external audit. We re-structured risk evaluation and management.   We will increase compliance with internal CR policies and protocols to 85% of our business units.
We will achieve a GRI C+ for our CR reporting over 2012.
Completed. On track. Not yet achieved.
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