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Operating earnings per diluted share growth is computed using the average yen/dollar exchange rate for the

prior year, which eliminates fluctuations from currency rates that can magnify or suppress reported results in

dollar terms.

In 2016, we defined OROE as:

OROE growth is computed using the average yen/dollar exchange rate for the prior year for earnings. For the

average shareholder’s equity, we adjust the ending equity balance to the prior year-end spot yen/dollar exchange

rate. The combination of these adjustments to both components of this measure effectively eliminates fluctuations

from currency rates on operating earnings, which can magnify or suppress reported results in dollar terms.

The Japan Solvency Margin Ratio (“SMR”)

is a metric associated with our regulatory reporting to the Financial

Services Agency in Japan. SMR measures an insurance company’s ability to satisfy policy obligations. A strong

SMR serves to protect our policyholders’ interests, while also improving our flexibility to invest in additional asset

classes, with the objective of enhancing risk-adjusted investment returns and returning capital to our shareholders

through share repurchases and cash dividends. The SMR is an important financial indicator and key benchmark

for industry regulators. Maintaining a strong capital position has been a long-standing priority. Aflac’s SMR remains

high, and was 945% at the end of 2016, compared to 828% at the end of 2015.

Net Investment Income

emphasizes that each NEO is responsible for maximizing the Company’s risk-adjusted

performance subject to our liability profile and capital requirements.

U.S. and Japanese segments

For both the U.S. and Japanese segments, we use a metric referred to as the increase in total new annualized

premiums (on policies sold and converted) during the reporting period. Both segments’ MIP metrics include the

percentage increase in Direct Premiums and the percentage increase in Pretax Operating Earnings. We define

Direct Premiums

as the insurance premium earned by the segment during the period, prior to any reinsurance

ceded or assumed. We define

Pretax Operating Earnings

on a segment basis as the operating profit before

realized investment gains and losses from securities transactions, impairments, and derivative and hedging

activities, as well as nonrecurring items. The percentage increase in Pretax Operating Earnings for the Japan

segment is also measured before expenses allocated from the U.S., and excludes foreign currency effect.

TARGET SETTING CONSIDERATION

In addition to currency neutrality, the Compensation Committee considers the current business operating

environment and forecasts emerging from the strategic planning process when setting MIP objectives for each

metric. For example, new product launches and distribution expansion can materially affect the Company’s results

from one year to the next. Aflac Japan launched a major cancer product, New Cancer Days, at the end of 2014,

and its strong sales momentum carried into 2015. Aflac Japan also launched its EVER medical insurance in June

2015. Over this same timeframe, Aflac Japan continued to deepen and expand its relationship with Japan Post

Holdings.

It was also anticipated that low interest rates, especially in Japan, would continue in 2016. This expectation

was reinforced on January 29, 2016, when the Bank of Japan announced a negative interest rate policy, which

exacerbated problems faced by insurance companies in Japan, especially in regard to finding yen-denominated

assets to match against longer duration liabilities. The low rate environment would continue to pressure Aflac

Japan’s net investment income as private placement investments were called or matured. Furthermore, the

Company planned in 2016 to actively manage down sales of first sector savings products, which have returns

that are more interest rate sensitive. As such, the difficult sales comparison produced by the successful product

launches and enhanced distribution in 2015, combined with the anticipated effects of de-emphasizing first sector

products in 2016, led the Compensation Committee to identify that a lower third sector new annualized premium

target was justified for 2016.

the profits derived from operations,

including interest cash flows associated

with notes payable, before realized investment

gains and losses from securities transactions,

impairments, derivative and hedging activities,

and other nonrecurring items

average shareholder’s equity,

excluding unrealized gains/losses

from investments and derivatives

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Compensation Discussion & Analysis

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 Elements of Our Executive Compensation Program

AFLAC INCORPORATED

2017 PROXY STATEMENT

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