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Executive Compensation Highlights

Our compensation philosophy, which extends to every employee level at the Company, is to provide pay that is

directly linked to the Company’s results. We believe this is the most effective method for creating shareholder value

and that it has played a significant role in making the Company an industry leader.

The Company’s executive compensation programs reflect our corporate governance best practices principles:

●●

The Board’s independent Compensation Committee

oversees the program.

●●

The Compensation Committee retains an

independent compensation consultant that

reports only to that committee.

●●

For the past nineteen years, all of the CEO’s total

direct compensation has been determined based

on the Company’s financial performance and total

shareholder return performance compared to our

peers. The Compensation Committee regularly

evaluates this formula to ensure it remains appropriate.

●●

The independent compensation consultant reports

annually to the full Board of Directors on CEO pay

and performance alignment.

●●

We were the first public company in the U.S.

to voluntarily provide shareholders with a

say-on-pay vote–three years before such votes

became mandatory.

●●

Executive officers and Directors may not enter into

10b5-1 plans (unless approved by the Compensation

Committee) or hedge or pledge the Company’s stock.

●●

Executive officers and Directors have been subject to

stock ownership guidelines for almost two decades.

●●

We have had a clawback policy since 2007.

●●

We do not pay change-in-control excise tax

gross-ups.

●●

All employment agreements contain double trigger

change-in-control requirements.

Executive Compensation Program Changes

From our first voluntary “say-on-pay” advisory vote in 2008 until 2013, the Company received endorsement rates

from our shareholders that averaged more than 96%.

In recent years the support for our executive compensation program has been less favorable; approximately 86%

of our shareholders voted in favor of our 2016 say-on-pay proposal. In addition, consistent with past practice, the

Company engaged in shareholder outreach efforts throughout 2016. The Compensation Committee incorporated

the feedback from these conversations into its regular review of compensation practices, and also conducted a

thorough analysis of best practices. As a result, the Compensation Committee has modified our compensation

plans, as further discussed in this proxy statement.

Based on the feedback resulting from the Company’s shareholder engagement and analysis, in 2016 the LTI award

for the CEO continued under the current structure and process: the contingent PBRS grant made in February 2016

was trued up as of December 31, 2016, based on the Company’s relative financial and relative TSR performance

versus our peers. Beginning in 2017, the Company will grant the CEO’s entire annual LTI award at a competitive

level considering peer market data, the Company’s performance, and the tenure and performance of the CEO.

The Compensation Committee also has approved changes to the management incentive program and the LTI

award program for executives other than the CEO. The management incentive program will reflect fewer metrics,

taking into account a new definition of operating earnings. Additionally, the Aflac Japan direct premium metric will

focus on third sector business in Japan. The 2017 LTI program will follow a simplified approach recommended by

our independent compensation consultant that is consistent with long-term incentive plans offered by our peers.

See “Program Changes for 2017,” which begins on page 42.

We work hard to ensure we remain current, continue to lead in executive compensation best practices, and remain

focused on shareholder concerns. Accordingly, we will continue our review to determine if additional changes

should be made in 2017.

Pay-for-Performance

Our compensation program targets market median positioning and delivers the majority of that compensation

through performance-based compensation elements. This ensures proper alignment with our shareholders and

ties the ultimate value delivered to named executive officers (“NEOs”) to the Company’s performance.

Proxy Summary

AFLAC INCORPORATED

2017 PROXY STATEMENT

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