Proving himself adept at marketing, Geoffrey devised a distinctive
V-shaped logo to complement the new name of Vibroplant. His
design was influenced by a popular TV series running from the
mid-1960s called
Mogul
. The adventure drama was about a
fictitious oil company and the exploits of industry dealmakers.
Geoffrey’s simple yet visually strong logo fitted in well with the
perception of the tough construction industry.
Along with the company’s new look and logo came further
changes to enhance operations.
Pleased yet never complacent about winning new contracts
and new customers, Geoffrey knew the company had to work
hard to stay on top of its game and ahead of competitors.
Aware that internal systems needed updating, Geoffrey
embraced technology and in 1968 installed computers. It is
believed this move made Vibroplant the first plant hire company
to use computers extensively. It was certainly a forward-thinking
strategy as computers were still in their infancy in the early
1960s, and it was not until the 1980s that they were widely
adopted for business and personal use.
Perhaps most notable of all the company’s impressive
achievements in the 1960s was Vibroplant’s regional expansion.
19
(above)
Distinctive V-shaped logo
CHAPTER TWO
