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We believe our compensation policies and procedures are centered on a pay-for-performance

culture and are strongly aligned with the long-term interests of our shareholders. Since 2008,

we have voluntarily provided our shareholders an annual advisory vote (commonly known as

“Say-on-Pay”) now required by the Dodd-Frank Wall Street Reform and Consumer Protection

Act. This vote gives you as a shareholder the opportunity to endorse or not endorse the

compensation of our named executive officers through the following resolution:

“Resolved, that the shareholders approve the compensation of the Company’s

named executive officers, pursuant to the compensation disclosure rules of the

Securities and Exchange Commission, including as disclosed in the Compensation

Discussion and Analysis, executive compensation tables and accompanying

narrative discussion in the Proxy Statement.”

Because your vote is advisory, it will not be binding upon the Board. However, the

Compensation Committee will take into account the outcome of the vote when considering

future executive compensation arrangements.

We are committed to achieving a high level of total return for our shareholders. From August

1990, when Daniel P. Amos was appointed the CEO, through December 31, 2016, the

Company’s total return to shareholders, including reinvested cash dividends, has exceeded

5,462%, compared with 1,341% for the Dow Jones Industrial Average, 1,101% for the S&P 500

Index, and 865% for the S&P Life & Health Insurance Index.

The Board of Directors unanimously recommends a vote

“for”

approval of the advisory vote on executive compensation.

FOR

Proposal 2:

Advisory Vote on Executive Compensation

AFLAC INCORPORATED

2017 PROXY STATEMENT

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