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AFLAC INCORPORATED

2017 PROXY STATEMENT

66

Proposal 5: Proposal to Approve the Aflac Incorporated Long-Term Incentive Plan

compensation paid based on the achievement of pre-established performance goals is excluded from this

deduction limit if the material terms under which the compensation is to be paid, including the performance goals

to be used, are approved by shareholders. Our shareholders previously approved the LTIP at our 2012 annual

meeting, which satisfied these approval requirements.

Where, as is the case under the 2017 LTIP, the applicable targets under the performance goals may be varied

(for instance, where the approved goal is any earnings per share measure and the Committee is then free to

establish specific required earnings per share metrics and levels), Section 162(m) requires that shareholders

reapprove the performance goals every five years. In addition, the 2017 LTIP includes changes to the authorized

performance goals under the LTIP. Accordingly, as part of this proposal, we are asking shareholders to approve

the performance goals for use in regard to performance-based awards under the 2017 LTIP so that we may be

able to deduct incentive compensation paid pursuant to such awards if we determine it is appropriate to do so.

As approved by the Board of Directors, subject to shareholder approval, the 2017 LTIP provides that the Committee

in its sole discretion may condition the vesting or exercisability of any award granted under it on the attainment of

performance goals that are pre-established by the Committee and that are based, for any period specified by the

Committee in its sole discretion, on one or more of the following criteria: new premium sales; premium income;

investment income; revenues; total insurance benefits (cash claims, increase in future benefits and incurred but not

reported claims); expense levels; premium payment levels; persistency rate (based on premiums or policies); policy

renewals; profit margins; operating earnings (excluding in the Committee’s sole discretion the effects of one or more

of the following items: realized gains or losses on investments, the impact from passive derivative activities and

hedging, the change in fair value of the interest rate component of cross-currency swaps, and items considered by

the Committee to be nonrecurring in nature such as restructuring or subsidiary conversion charges, assessments by

a state guaranty association or similar entity, or other nonrecurring charges, or items excluded from the presentation

of operating earnings in the information filed or furnished by the Company with the United States Securities and

Exchange Commission from time to time); net earnings (either before or after provision for the cumulative effect of

required accounting changes for the applicable period); return on equity (operating earnings excluding the impact of

foreign exchange divided by the average of common shareholders’ equity in the Company as of the beginning and

end of the applicable period, excluding in the Committee’s sole discretion accumulated comprehensive income as

recognized under ASC 320); new money investment yield; return on invested assets; shareholders’ equity; operating

return on shareholders’ equity; regulatory capital levels; return on regulatory capital; risk-based capital levels or ratios;

solvency margin ratio; stock price; total return to shareholders; or, to the extent an award is made to an individual

who is not a covered employee under Section 162(m) of the IRC, such other performance goals as the Committee

shall deem appropriate.

As approved by the Board of Directors, subject to shareholder approval, the 2017 LTIP also provides that

as determined by the Committee, achievement of the performance goals may be measured (a) individually,

alternatively or in any combination, (b) with respect to the Company, a subsidiary, division, business unit or

segment, product line, product, or any combination of the foregoing, (c) on an absolute basis, or relative to a

target, to growth levels, to a designated comparison group, to results in other periods, to an index, or to other

external measures, and (d) on an aggregate or per-share basis. Performance goals may include a threshold level of

performance below which no award will be earned, levels of performance at which an award will become partially

earned and a level at which an award will be fully earned. To the extent required to qualify payment under an award

as performance-based compensation within the meaning of Section 162(m) of the IRC, awards whose vesting or

exercise is conditioned on the attainment of performance goals shall become vested or exercisable (as the case may

be) only after the attainment of such performance goals has been certified by the Committee. The Committee may

provide that the achievement of performance goals shall be determined without regard to the impact of any event or

occurrence which the Committee determines should be appropriately excluded, such as restructuring or subsidiary

conversion charges, assessments by any state guaranty association or similar entity, or other nonrecurring charges,

a change in accounting standards required by U.S. generally accepted accounting principles (“GAAP”), items of an

unusual or infrequently recurring nature, changes in applicable laws or regulations, or by excluding all or a portion

of the effect of translating foreign currently of business segments to U.S. dollars for financial reporting purposes;

provided that with respect to awards that are intended to satisfy the requirements for “qualified performance-based

compensation” under Section 162(m) of the IRC, the Committee shall not exercise any discretion with respect to such

an award that would cause it to fail to qualify as performance-based compensation. With respect to participants

who are not covered employees, performance goals may also include such qualitative performance goals as

the Committee shall, from time to time, establish; and with respect to participants who are covered employees,

the Committee may, subject to attainment of performance goals described above, impose additional qualitative

performance goals as the Committee shall, from time to time, establish.