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PBRS awards will be lower than target or reduced to zero if management fails to maintain appropriate risk-based

capital levels, as specified below. Additionally, the value of existing awards and other shares held by our executives

likely would decline, providing strong economic incentive to manage capital and risk. Options only provide value if

our share price appreciates and the options vest, which aligns with the long-term interests of shareholders.

The performance period for PBRS awards granted in 2016 is January 1, 2016, through December 31, 2018. The awards

will vest three years from the issuance date, subject to satisfaction of performance conditions and final Compensation

Committee authorization. Mr. Crawford received a one-time discretionary award of 4,104 PBRS to recognize superior

performance that will vest on the third anniversary of the grant date if the related performance metrics are met. The sole

performance measure for determining vesting for PBRS awards to NEOs is the achievement of specified RBC ratios as

determined on a U.S. statutory accounting basis. This performance measure was selected because the Compensation

Committee believes that capital adequacy is a significant concern for the financial markets and shareholder confidence.

The RBC demonstrates Aflac’s achievement in managing the capital level of the consolidated insurance operations

of Aflac Japan and Aflac U.S. as reported to U.S. regulatory authorities. This capital measure reflects the Company’s

ability to both satisfy its obligations to policyholders and generate returns for shareholders.

The final three-year PBRS award percentage will reflect the three-year average RBC (2016 to 2018).

For the three-year period, performance shares will vest as follows:

If the average RBC falls below 500%, there will be no vesting for the period. Vesting will be determined using linear

interpolation for an average RBC ratio between 500% and 700%. If the average RBC equals or exceeds 700%,

vesting will be equal to 100%.

CEO and President Compensation and Pay-for-Performance

The Compensation Committee’s longstanding process for reviewing and determining the CEO’s pay involves

a rigorous pay-for-performance approach that creates a direct link between the Company’s comparative

performance results and CEO compensation. To achieve this linkage, the compensation consultant annually

calculates the Company’s composite performance percentile rank for a variety of metrics among our peer group.

Starting in 2015, the Company’s President was placed under a similar program for his long-term incentive

compensation. Based on market analyses, and also considering the unique role held by Mr. Cloninger as of the

start of 2015 (he was President, CFO, and Treasurer at the time), the Compensation Committee determined that

Mr. Cloninger’s final 2016 pay package would be set at 55% of the CEO’s pay package. Mr. Cloninger’s 2016 long-

term incentive pay is 100% performance-based, as it is a function of the CEO’s pay, which is determined based on

the Company’s relative financial and total shareholder return (TSR) performance against our peers.

Long-term Equity Incentives

The CEO and President’s long-term equity incentives are addressed in the next section; this section pertains only

to the other NEOs.

In 2016, executive officers, including the NEOs, received

LTI awards in the form of PBRS, and all officers received

stock options. For NEOs, the target amount of each

award is competitively positioned relative to awards for

comparable executives at our peers and in the broader

insurance sector. The targeted LTI mix for 2016 for the

NEOs was 80% PBRS and 20% stock options. These

stock options have an exercise price based on the

closing price of the Company’s common stock on the

date of grant, and a three-year vesting period.

LTI targets as a percent of base salary for the NEOs

were as follows:

NEO

Target LTI

(as Percent of Base Salary)

Frederick J. Crawford

200%

Paul S. Amos II

200%

Eric M. Kirsch

200%

Threshold Goal

Target Goal

Maximum Goal

Average Risk-Based Capital Ratio

500%

700%

700%

Vesting Percentage

50%

100%

100%

Compensation Discussion & Analysis

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 CEO and President Compensation and Pay-for-Performance

AFLAC INCORPORATED

2017 PROXY STATEMENT

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