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Long-term Incentive Fair Value Determinations

A challenging issue for publicly traded companies is how to value long-term incentive awards for grant purposes.

Like many companies, we target and express such awards as a percent of salary. We also seek to balance the

value of stock options with PBRS awarded to executive officers. Of particular concern to the Company is how to

calculate the value of a stock option.

The predominant model used to value stock options is the Black-Scholes-Merton valuation model. This model

considers various assumptions for duration prior to exercise, risk-free interest rate, stock volatility, and employment

termination rates. We segregate groups of option holders within the model by exercise patterns to better estimate

the value of an option. For example, NEOs and executive officers typically hold their options much longer before

exercising them than do non-officer employees.

In reality, the value assigned to long-term incentive awards changes each year as a result of fluctuations in the

current market value of the Company’s Common Stock and changes in pricing assumptions. For example,

when the share price goes up, so do the option grants’ fair value and their strike price, and the number of

awarded shares equal to a designated dollar value decreases. Conversely, if the share price goes down, both the

option’s fair value and its strike price go down, and the number of awarded shares increases. This result seems

counterintuitive from a pay-for-performance perspective in that a lower stock price would lead to more options

being granted at a lower price and a higher stock price would lead to fewer options being granted at a higher

price.

Our solution, for grant purposes only, is to stabilize the deemed present value of a stock option for a three-year

period. We think the use of such a value is more in line with creating long-term shareholder value and pay for

performance, and allows us to better manage our burn rate (number of shares granted each year divided by the

number of common shares outstanding) and budget the number of awarded shares over the life of the share

authorization approved by shareholders.

For grants made in the three-year period of 2016 to 2018, our deemed fair value of a stock option is $6.95.

However, the actual per-share exercise price under each option in any event is the closing price of a Common

Stock share on the day the option is granted.

Compensation Committee Report

The Compensation Committee has reviewed and discussed the preceding CD&A with management and,

based on that review and discussion, has recommended to the Board of Directors to include the CD&A in this

Proxy Statement.

Compensation Committee

Robert B. Johnson, Chairman

Douglas W. Johnson

Joseph L. Moskowitz

Compensation Discussion & Analysis

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 Additional Executive Compensation Practices and Procedures

AFLAC INCORPORATED

2017 PROXY STATEMENT

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