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AFLAC JAPAN DISTRIBUTION CHANNELS
TRADITIONAL
SALES CHANNEL
• Aflac Japan was represented by approximately 14,500 sales agencies at the end of 2014,
equating to more than 121,000 licensed sales associates employed by those agencies,
including individual agencies.
STRATEGIC ALLIANCES
Dai-ichi Life
• Our alliance with Dai-ichi Life was first launched in 2001. In 2014, Dai-ichi Life sold more
than 76,300 of our market-leading cancer policies.
Bank Channel
• Aflac Japan was represented by 371 banks at the end of 2014, or more than 90% of the total
number of banks in Japan.
Japan Post
Group
• The number of post offices selling Aflac’s cancer product had increased to approximately
10,000 by October 1, 2014. Japan Post intends to increase the number of post offices
selling Aflac cancer products to approximately 20,000 by the end of March 31, 2016.
Kampo, an insurance subsidiary of Japan Post Holdings, sells Aflac cancer products
through its 79 directly managed branches.
Daido Life
• In September 2013, Aflac Japan and Daido Life Insurance entered into an agreement for
Daido to sell Aflac’s cancer insurance products specifically to the Hojinkai market, which
is an association of small businesses.
AFLAC JAPAN
15
Hokuyo Bank
Since December 2007, Japan’s bank channel has been
allowed to sell third sector products to their customers.
Banks like Hokuyo Bank have experienced success in selling
Aflac products – and 2014 was no exception. Hokuyo Bank,
headquartered in Sapporo, Japan, on the country’s north-
ernmost island of Hokkaido, is a regional bank that strives to
offer a broad portfolio of financial solutions that best respond
to its customer needs throughout various stages of life.
This includes offering Aflac’s products, such as cancer and
medical insurance, as well as other life insurance products,
such as WAYS and Child Endowment. With 164 branches,
Hokuyo Bank is the largest local bank in Hokkaido as well as
one of the largest regional banks in Japan.
Akiko Nagami
(
shown above, left
) is now in her fifth year
working as a consulting advisor. One of her responsibilities
is to advise the banks’ customer-facing sales staff to appro-
priately provide consulting based on customers’ needs. She
is working alongside
Yumiko Miyazaki
, a member of the
sales staff at the Sapporo branch, to respond to a customer.
A team of
Hokuyo Bank’s Personal Banking Promotion
headquarters employees (
left
), known as consulting advisors,
discuss how to best support the sales staff at their branches
and strategies for sales promotion of financial products. The
bank has 29 consulting advisors, each of whom is responsible
for partnering with several bank branches to provide training
and support to the sales staff, ensuring they have a broad
range of knowledge about a variety of products. Hokuyo
Bank’s consulting advisors are driven by a common goal of
providing customers with a broad range of advisory services
relevant to their life planning.