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AFLAC INCORPORATED

2017 PROXY STATEMENT

72

The Company presently has in effect a Management Incentive Plan (“MIP”) that was initially

approved by the Board of Directors in 1985, and amended and restated in 1994, 1999, for

years beginning 2004 and 2009 and, most recently, effective beginning 2013.

The Committee and the Board of Directors have approved an amendment and restatement of

the MIP (as amended and restated, the “2018 Management Incentive Plan,” hereinafter referred

to as the “2018 MIP”), subject to shareholder approval. You are being asked to approve the

2018 MIP, which includes approval of the performance goals for use under the 2018 MIP. If this

proposal is not adopted, the MIP will expire at the end of 2017 and the 2018 MIP will be null

and void.

Proposed Amendments

The Board of Directors’ principal purpose in adopting the 2018 MIP was to continue and to

enhance the effectiveness of the MIP by extending the MIP through 2022 and modifying the

circumstances under which the Committee may provide that the achievement of performance

goals shall be determined.

If this proposal is adopted, the term of the MIP will be extended to the end of 2022. Awards

outstanding upon expiration would remain in effect according to their terms. Absent extension,

the MIP will expire at the end of 2017 (although, again, awards outstanding upon expiration

would remain in effect according to their terms).

The 2018 MIP is designed to ensure that any compensation that may be payable under it may

qualify as performance-based compensation within the meaning of Section 162(m) of the

IRC. As noted above in Proposal 5, Section 162(m) of the IRC generally denies deductions

by an employer for compensation in excess of $1 million per year that is paid to “covered

employees” (i.e., the chief executive officer and the three other most highly compensated

executive officers, other than the chief financial officer, serving at the end of the year).

However, performance-based compensation is excluded from this deduction limit, provided

that, among other requirements, the material terms pursuant to which the compensation is

to be paid, including the employees eligible to receive the compensation, a description of the

business criteria on which the performance goals are based and the maximum amount of

compensation that could be paid to any covered employee, are disclosed to and approved by

the shareholders in a separate vote prior to the payment. Accordingly, the 2018 MIP is being

submitted to shareholders for approval at the Annual Meeting.

The 2018 MIP makes certain other changes to the MIP as described below.

If shareholders approve the 2018 MIP: it will take effect for performance awards, if any, payable

with respect to performance periods commencing on or after January 1, 2018; no awards will

be made under the existing MIP after 2017; and no awards will be made under the 2018 MIP

after 2022 (although awards then outstanding will be settled in accordance with their terms).

Summary of the 2018 MIP

The description of the 2018 MIP summarized below is qualified, in its entirety, by reference to

the text of the 2018 MIP as set forth in Appendix B.

The purposes of the 2018 MIP are to reinforce corporate, organizational and business-

development goals; to promote the achievement of year-to-year and long-range financial

and other business objectives; to directly tie a portion of participant compensation to the

performance of the Company; and to reward the performance of individual officers and other

employees in fulfilling their personal responsibilities for long-range achievement. To this end,

the 2018 MIP provides for the granting of performance awards to employees of the Company

and its subsidiaries (including employees who are also executive officers and Directors) who

possess a capacity for contributing in substantial measure to the successful performance of

the Company.

Proposal 6:

Proposal to Approve an Amended and

Restated 2018 Management Incentive Plan