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Aflac U.S. – Key Operational Metrics

Policies and

Annualized

Total New

Licensed Sales

Certificates

Premiums

Annualized

Associates

in Force*

in Force**

Premiums**

and Brokers

2014 12,407

$5,659

$1,433

70,828

2013 12,310

5,570

1,424

76,305

2012 12,232

5,451

1,488

76,462

2011 11,732

5,188

1,476

74,802

2010 11,436

4,973

1,382

72,535

2009 11,688

4,956

1,453

75,315

2008 11,437

4,789

1,551

74,390

2007 11,116

4,510

1,558

71,258

2006 10,519

4,101

1,423

68,394

2005

9,884

3,711

1,259

63,008

*In thousands

**In millions

29

AFLAC U.S.

Strengthening Our Low-Cost Model

Aflac has always focused on being a low-cost producer. As the U.S. market has

become increasingly competitive, we believe it’s essential that we focus on technology

solutions while enhancing our efficiency in running our day-to-day operations. Our goal

is to allocate resources more deliberately toward initiatives that help us support our

product, distribution and branding efforts, thus helping us achieve our sales objective.

Looking to the Future

We are positioning Aflac in a way that we believe we can enhance our footprint in the

evolving health care environment. The United States continues to be well-suited for

the types of products we offer, and we believe there is significant room for growth.

As businesses and consumers look for solutions to the challenging health care

market in the United States, we believe the type of products we sell will continue to

grow. We are confident that our leading brand, vast array of products and expanding

distribution system will position us as the voluntary insurance company of choice.

We believe these attributes, along with innovative solutions like One Day Pay, will

help Aflac stand out in this increasingly competitive market. Our promise is to live

the Aflac legacy by being there for our policyholders when they need us most by

paying claims fairly and promptly.

Our employees dedicate their time and

efforts to deliver on the promise of being

there for our policyholders in their time of

need.

Deborah Charlson

, supervisor of

Operations at Aflac’s location in Omaha,

Nebraska, says this is one of the things

she most appreciates about working for

Aflac. “The founders of our company

gave us a solid foundation and it is an

honor to carry on their legacy daily. They

set the bar very high and are the best

example of who we are and where we

continue to aim as a company.”